The most important activity in a selling of any good at retail level is to creat the best possible visibility for your brand. This is where many companies loose the battle; not beacuse you are giving discounts or promotions it means that things are being done to maximize your efforts to communicate to your consumer your proposal.
If you leave all decisions to your retailer, you might end up being another sku in a big universe. You need to look for secondary position within the retail. It won't matter is you are produce, dairy, meat, grocery or a candy, at retail everything is impulse.
We have experience on how to penetrate your brand in the Hispanic Market, our team has over 18 years experience doing it. Don't be left behind.
At HMD-Hispanic Market Developer, each merchandiser gets a proper training on how to work our customer's brand.